My diploma resulted in the making of three advertisements. The first was a sponsored television commercial for ShareKhan, the leading broker in the Indian stock market, to be completed under a specific client brief.
The advertisement had to motivate people to put aside their fears of the stock market and start investing in it with the trustworthy ShareKhan. The commercial, to be aired mainly on popular news channels, tries to initially fool people into thinking that a complicated stock news update is being delivered until a smart guy suddenly enters the scene and takes over making the real news.
The next two advertisements are self-sponsored. Both deal with socially relevant issues. The first aims at making people aware of the highly common undetected disorder of sleep apnoea and the second attempts to provoke people to keep their surroundings clean. Both have been executed in a simple and neat manner to cater to the masses.
The main benefit of the sponsored diploma is that it prepares you for the real world where there is always a client. As a designer, you are trying to think of functionality and creativity. The client is thinking only of productivity. But, at the end of the day, both want a good product. So, both minds need to find a balanced solution instead of getting into conflict. Another thing about working on a real project with clients is that you have to really sharpen your senses, skills and time management. In a self sponsored film, on the other hand, two things are missing—a boss and loads of money. That can make a great deal of difference. No boss means you have freedom, but you must keep good control. No money means you have to stop crying and become more efficient.
