The objective of this project was to understand the industry, market operation, brand strategies, design thinking and manufacturing process to come up with a range of free activity toys.The outcome of the project was a range of a collection of play activity kits for children of the age group of 5–6 years. The process involved a deep insight into the lifestyle of children, their playing patterns and the subsequent analysis and their day-cycle and how much time do the children give to activities. This required that the children were aware of the traditions of India through the cultural crafts.