The objective of the project was to create and develop a travel retail design store for Pernod Ricard’s brand new beverage Chivas Extra. This brand was launched for the very first time in Asia. Mainly the inspiration was taken from the origin and also packaging of the product. Since the product had just been launched, there was no previous reference to follow and language to maintain. As everything started from scratch a lot of different styles of set up, gondolas, stacking units, tasting tables etc. were designed. Three different set ups were designed for major airports of India.