Even with the advent of video help-content and voice-activated assistants, we mostly reach out to humans when we have a doubt or need an opinion. We trust the experience-based judgment of people, even if the medium of communication is digital. This project, with Adobe content Communities aimed at creating a framework that enables companies to create an engaging platform for their superfans (people/customers) and to attract new customers to interact with the brand and its people. Through system design and interaction explorations, this project attempts to bring together a solution based on the study of brands, technology, and what makes superfans stick.