Safari in Style is the winter 2015 women’s wear collection for Allen Solly. As the name suggests, the collection draws its inspiration from safaris to Africa. The project brief was to design a fresh collection infused with a spirit of adventure keeping the brand identity of Allen Solly intact. Prints derived from military uniforms, geometrical patterns and tribal art give the collection the sense of adventure that one feels in a jungle. The color palette maintains the element of surprise, with the use of earthy, greenish color of the jungle and a little twist of flashy orange.