Darshini Khare | darsh.khare@gmail.com

Vintage Collection for Shantanu and Nikhil

Guide Aarti Srivastava;Sonal Chauhan
Sponsor Finesse International Pvt. Ltd., Noida
Keywords brand functioning;couture;design vocabulary;trend forecasts

This project was about developing collections for three important fashion weeks: S&N Drape Autumn/Winter ’11 for the Wills Lifestyle Fashion Week; garments presented at the Synergy Couture Week 2011; and Van Heusen Men’s Fashion Week 2011.

Research helped understand the brand ‘Shantanu and Nikhil’, its design vocabulary and its contemporary role in Indian fashion. A study of the brand’s previous collections, markets, consumer preferences, and brand functioning was also done. Mood boards and concepts were created; colour and trend forecasts were referred to. For every concept, samples would be created looking at the possibilities. The initial sample would either be a motif or one unit which would be repeated or a part of the surface. Techniques such as sewing, appliqué, embellishment, and laser cut were essential while working on this project.

Three broad collections were designed: Divonics, Purple Muse, and Perfume. ‘Divonics’ focused on the young ambitious women of today; pop stars and rock music divas inspired this collection. The motif direction comprised lines in a geometric pattern; another direction called, Ornamental, focused on damask and baroque designs. ‘Purple Muse’ comprised textured and embroidered garments with a royal vintage look for modern Indian men. The shapes of the ogive and pine cone were used a repeats to form an overall surface. ‘Perfume’ explored couture through clothing inspired by the Elizabethan era; the motif direction was based on Mughal architecture, Celtic motifs, and the oval shape and its variations; the clothes in this collection included a lavish range of gowns, lehengas, and saris.

This project was the perfect opportunity to test one’s design skills; a balance was struck between aesthetics and functionality. The process of executing, and seeing the ideas transform into beautiful garments gave a sense of accomplishment.
Communication Design
ED (6)
AFD (22)
GD (28)
FVC (13)
IID (14)
PHD (6)
I.T. Integrated Design
NMD (12)
DDE (11)
Interdisciplinary Design
SDM (11)
DRE (15)
Industrial Design
CGD (7)
FID (13)
TAD (10)
TGD (8)
PD (28)
Textile Design
ADM (10)
LAD (13)
TD (23)