StreetwearGen Z FashionAndrogynous ApparelSocial Justice FashionPrinting Techniques
This project focused on creating a streetwear collection for Free Society, targeting Gen Z and Zillennials. The collection aims to embody the global solidarity and rebellious spirit of youth, addressing social injustices through fashion. The design process began with comprehensive market, user, and brand research to identify gaps and trends. This led to the development of a collection that goes beyond just apparel, capturing the ethos of a generation that stands against wrongs. Various printing techniques were explored to enhance the designs. The final collection features an androgynous range, including T-shirts, shirts, vests, shorts, pants, and accessories like socks, gloves, and balaclavas. The collection reflects the defiant and bold nature of today’s youth, combining style with a message of unity and rebellion.
Streetwear || Gen Z Fashion || Androgynous Apparel || Social Justice Fashion || Printing Techniques