The Gamification of the Ecosystem of TVS X project reimagines the rider experience by integrating game design principles into the daily use of the TVS X electric scooter. This initiative enhances user engagement, community interaction, and long-term brand loyalty by transforming every ride into a reward-driven experience. At its core, the system employs an achievement-based progression model, tracking rider behavior across distance traveled, battery efficiency, and ride frequency. Users earn milestone-based rewards—such as unlocking achievements for energy-efficient rides or consistent usage streaks—progressing through XP-based leveling mechanics. Personalization is central, with an avatar customization system offering unlockable gear, reinforcing user identity and engagement. A leaderboard and competitive ranking system further drives participation, fostering social motivation, player retention, and sustainable riding habits. By integrating behavioral gamification, progression loops, and incentive-driven engagement, this project aims to enhance brand stickiness, community dynamics, and sustainable mobility adoption in the TVS X ecosystem.