This project focuses on creating a unified brand identity for Kudumbasree products and services, addressing the lack of consistent market presence despite their quality and craftsmanship. By developing a standardized packaging design, the project strengthens the visibility and appeal of Kudumbasree products.
Beyond functionality, the packaging incorporates success stories of Kudumbasree entrepreneurs, historical women of Kerala, and young women leaders, aiming to inspire and empower new members. Additionally, the project documents the personal narratives of Kudumbasree women, creating an archive of achievements that highlights their transformative journeys.
This initiative contributes to brand identity, social entrepreneurship, packaging design, and storytelling, offering valuable insights for industries in women-led enterprises, FMCG branding, sustainable design, and community-driven marketing.
Brand & Packaging Design || Kudumbasree Entrepreneurship || Narrative Storytelling || Women Empowerment || Community Empowerment