M.Des.
Ankita Singh
Bibhudutta Baral
M.Des.
Ankita Singh

Guide

Bibhudutta Baral
ankita_si@nid.edu
Hiring in Small & Medium Sized Businesses in Tier 2, 3 cities in India
App DesignInformation DesignInteraction DesignUser-Centric DesignB2B UX Design
This project explores the untapped potential of digital recruitment solutions for India’s small and medium-sized enterprises (SMBs), a sector often overshadowed by large corporations dominating platforms like Naukri.com. While companies like Accenture and Infosys benefit from high-volume hiring tools, SMBs—comprising 99% of India’s businesses—face unique challenges due to limited resources and varying digital fluency. Spread across urban and rural areas, they remain underrepresented in the digital hiring landscape. The research identifies SMB-specific recruitment needs and proposes a mobile-first solution tailored to their constraints. Key insights emerged in B2B user experience, data confidentiality, and cost-effective scalability. The project highlights the importance of user-centric design and adaptability in addressing hiring budgets and digital access disparities. The resulting mobile app concept streamlines recruitment, improving efficiency and affordability. Future research could refine the solution and explore AI integration to further enhance SMB hiring practices in India's evolving recruitment ecosystem.
App Design || Information Design || Interaction Design || User-Centric Design || B2B UX Design
Ankita Singh
Ankita Singh
Ankita Singh