The "Brand Refresh for IFB Fresh Catch" project is a comprehensive graphic design initiative aimed at revitalising the brand’s visual identity to strengthen market presence, customer engagement, and alignment with modern design trends. The project involved a thorough analysis and redesign of key brand elements, including the logo, color palette, typography, and overall aesthetic across packaging, identity, and social communication channels. Conducted in-house over seven months at the design department, with an intensive market and product study in Kolkata, the project sought to modernise the brand while preserving heritage. A new logo, fresh typography, and refined color palette were developed, ensuring brand consistency and improved user engagement. Key marketing materials, including product packaging, identity, website, and digital assets, were redesigned to reflect the refreshed identity. The final outcome includes a cohesive brand style guide, enhancing visibility, differentiation, and customer experience, ensuring long-term consistency across all platforms.