This project explores Alfa Romeo’s evolution from its rich heritage to a future driven by modern technology and sustainability. Renowned for its iconic design and performance, the brand transitions from internal combustion engines to electric and hybrid alternatives while preserving its core identity. Looking ahead to 2050, the study examines trends like autonomous vehicles, service-based models, and resource scarcity, shaping Alfa Romeo’s electrification strategy. The project culminates in the design of a futuristic hypercar, blending cutting-edge innovation with the brand’s legacy of driving passion. It highlights Alfa Romeo’s commitment to excellence and its vision for a sustainable yet exhilarating future.