"Custom Pizza Maker" is an immersive virtual reality experience, designed for Google Cardboard, strategically tailored to high-frequency pizza delivery users. This captivating journey takes users into the heart of Domino's, transforming their perception of the brand and enhancing the potential for increased pizza sales.
In "Custom Pizza Maker," users don the Cardboard headset and are transported to a meticulously crafted 3D space that authentically replicates the vibrant ambiance of a Domino's store. Guided by intuitive gaze-and-click interactions, users embark on a culinary adventure, customizing their perfect pizza with choices of size, crust, sauce, and an array of delectable toppings.
The Cardboard dynamically adapts to their selections, visually representing each step of the pizza-making process with realism and precision. Users can explore their culinary creations from various perspectives, including top-down, exploded, and slice views, allowing them to savor the layers of their custom pizza masterpiece.
By engaging with "Custom Pizza Maker," Domino's aims to not only boost potential pizza sales but also to reposition its brand as tech-forward and appealing to the younger, Gen Z demographic. This innovative virtual reality experience embodies creativity, interactivity, and sensory engagement, offering users a delightful taste of customization in the digital realm and redefining the brand's image.