Designing Mechanics and Levels for Match-3 Casual Games from the Perspective of Early Game Players focuses on enhancing the early game experience to improve player retention and engagement. The project aims to design captivating mechanics and levels that serve as an inviting entry point, ensuring new players remain engaged long enough to explore the deeper layers of the game. Unlike traditional designs that cater to all player segments simultaneously, this project prioritizes early interactions, recognizing their crucial role in long-term retention. By analyzing industry benchmarks and competitor games, the project identifies opportunities for innovation in pacing, difficulty curves, and game mechanics. Through iterative design and testing, it ensures a seamless learning curve while maintaining challenge and excitement. Ultimately, this research-driven approach enhances the accessibility and appeal of Match-3 games, contributing to player satisfaction and the game's overall success in the competitive mobile gaming market.