Welspun Group is one of India’s fastest-growing global conglomerates and constantly endeavors to bring the latest design styles by working collaboratively in the design studios of the US, UK, and India. The scope of work during this internship period involved the explication of the mood boards and design briefs developed for the adults & kids segment across the Non US-ROW (rest of the world) Market.
Hand-painted motifs and patterns were worked upon with a combination of software for creating the best possible layout options in the direction of the season’s trends. Process of composing a design while being conscious of the technical ambits of the printing machinery and the design concepts, tends to unite the best of the expected visualization. Furthering this, coordinating the files with the factory end for clearing the smooth production prospects and gauging its cost efficiency was a part of understanding the process flow.