As cloud computing continues to revolutionize business operations, enterprises are increasingly adopting cloud technologies to stay competitive and streamline their processes. Currently, more than half of work tasks and data reside in the public cloud, with larger businesses gradually making the transition. Likewise Atlassian is encouraging its on-premises users to move to the cloud, recognizing the cloud as the future primary environment.
Atlassian's strategy focuses around promoting its Cloud Migration Assistant tool (CMA) as the primary facilitator for customers looking to migrate their products to the cloud. The company's flagship products, including Jira, Confluence, and Bitbucket, are now equipped with their own Cloud Migration Assistant to ensure a seamless and cohesive migration experience.
While CMAs have been in use for some time, Atlassian is dedicated to addressing customer blockers and making the migration experience self-guided and seamless. To identify these obstacles, comprehensive product audits have been conducted using frameworks like cognitive walkthroughs and PURE evaluations. Usability studies involving customer feedback have also been instrumental in pinpointing areas for improvement.
A competitive analysis of key players in the cloud migration space has provided valuable insights for enhancing the overall user experience. With a focus on improving UX efficiency, the project has proceeded to crafting detailed job stories to capture user personas' pain points.
Through ideation sessions with the migration product team, a number of incremental and radical ideas has been generated and refined. As a final outcome these ideas were refined and presented as concepts, which can help in optimizing Cloud Migration Assistant tools and assist its customers in smoothly transitioning to the cloud, thereby ensuring their continued competitiveness in the evolving business landscape.