This project focuses on designing a market-driven men’s casual wear range that aligns with the growing demand for utility-friendly, long-lasting fashion. With the rise of work-from-home culture post-COVID, people are prioritizing comfortable and versatile clothing for both casual and office wear. This shift has led to a more conscious wardrobe selection, emphasizing durability and functionality. The collection will cater to men aged 20–45 years, featuring woven and denim options based on seasonal trends and brand direction. It integrates performance-driven features to enhance comfort, mobility, and ergonomics. Additionally, the project explores sustainable materials and low-impact production methods to promote circular fashion. The ultimate goal is to develop versatile, high-utility casual wear that balances style, comfort, and sustainability while meeting contemporary consumer needs.