My graduation project titled StitchED provided me with the scope to explore a unique space, where prints enhanced embroidery as a means of surface development.
My particular emphasis on ED of the stitched symbolizes my growth and learning at Raga Designs. The educational nature of interaction in the space provided me with many opportunities beyond what I may have expected to gather in the 8 months of the work.
My aspiration for the graduation project extended beyond a mere exposure to the fast-paced textile industry; it encompassed a desire to cultivate a holistic understanding of various stitching techniques. RAGA DESIGNS is a home furnishing export company that specializes in machine embroidery and sustainable textiles, creating a classy range of cushion covers and bedding for a high-end international market. The founder, Neeru Kumar, is unquestionably one of the best and most creative designers in India, and we discussed the brief for the project which includes 3-5 collections of print design with embroidery, understanding the types and techniques of machine embroidery, and reusing waste from production units.
The current growing competition among export houses and the impact of the pandemic in 2020 have affected the economic segment of textile industries. This made it a challenge for me to create production friendly products that represent the brandís legacy and appeal to the existing clientele.