The project with Urmul Desert Crafts was an incredibly enriching experience that fully immersed me in the world of craft, design, and business. I embarked on a profound learning journey throughout my tenure, expanding my understanding of various crafts and discovering their untapped potential. Collaborating with the finest artisans in the country was a true privilege, allowing me to witness their exceptional skill and creativity first-hand. The project's primary focus at Urmul Desert Crafts was to create festive collections by studying, understanding, and celebrating Indian crafts, particularly Thar embroidery. This involved exploring different construction possibilities, materials, forms, colors, and textures and delving into intricate detailing and surface development techniques. In terms of design, aimed to revive motifs, silhouettes, and techniques. To achieve this, the design process included an in-depth study of Mandana Art and Thar Embroideries. Primary field research, interviews, and extensive literature study were conducted to gather valuable insights. This thorough approach allowed me to create embroidery motifs. The entire project development process exposed me to the industry's intricacies, involving every step from research and analysis to ideation, design, and development. It was a comprehensive journey that provided hands-on experience and a deep understanding of the product development lifecycle. Reflecting on the completion of my project, I can acknowledge the significant personal and professional growth I have achieved. It has instilled confidence in myself and shaped me into a competent designer and a better individual.