Welspun is amongst one such brands which itself generates up to 187 tons of textile waste every month and is now recycling its textile waste through a brand named Spun since 2014, which is its daughter brand which also supports and stands on the principle of women empowerment and sustainability. Spun has a product line of home textiles and home decor which completely supports artisanal value, traditional textiles and handmade products.
The reason to choose a project based on artisanal craft which would have required me to be in Kutch, over a print project which would have allowed me to stay in Mumbai office, was to learn the principles like discipline, integrity, ethicality, along with traditional textiles and techniques from the grassroot level. The scope for learning and experience in my expectations was more here. The brief included introducing a sustainable material to the company which can be used in home.
The project involves understanding of the term sustainability with its different aspects and how the world and global brands look upto it. It starts with looking for sustainable materials around us to be fit for using in home textiles everywhere around us. During the process I came across Advance textile non woven waste in the factory when we went for factory visit where I found scope and potential to be converted into a textile product, and then researched on the same, exploring with its possibilities, creating surfaces, making mistakes and learning from them, after which came the time to define a product line, working with the ladies from the CSR group of the company to help women empowerment while supporting sustainability.