“The True Icons: Celebrating Denim’s Greatest” is a tribute to the people, brands, and cultural movements that have defined denim over the last 150 years. The book traces denim’s journey from utilitarian workwear to a global fashion symbol, starting with pioneers like Levi Strauss and Calvin Klein, and cultural icons such as James Dean and Marilyn Monroe, who solidified denim’s place in pop culture. It celebrates rock legends like Elvis Presley and Bruce Springsteen, who associated denim with rebellious youth. The book also examines denim’s global impact, from Japanese craftsmanship to street style innovators, while exploring how it’s connected to pivotal movements such as the 1960s counterculture, punk rock, and sustainable fashion. Richly illustrated with archival materials, it offers a comprehensive narrative of denim’s cultural significance and historical evolution, making it a must-read for denim enthusiasts and those interested in fashion history.