This project aims to reinvent certain animated and interactive content accessible on Saathealth Family App, conceptualize and deliver new features, and develop graphic elements to support the mobile app UI. It is part of a much larger ongoing strategy of expanding a city-wide (Mumbai) user base to a countrywide digital health information providing service. Additionally this project later brings social media marketing content creation into its foray, with new collaborative relationships built with other private and state organizations.
