The project had a clear mission: to enhance tableware for Mulder India Pvt. Ltd. and Eff N Bee Lifestyle by designing captivating decals. To achieve this, we delved into the intricate world of decal production to gain valuable industry experience.
The journey began with research, delving into the nuances of tableware, decal printing techniques, brand positioning, and a thorough analysis of competitors. Through this extensive groundwork, identified an exciting opportunity to collaborate with Mulder, a” made-to-order" and "personalization" service provider, which sought to infuse more versatility into its design language.
The project's conclusion marked a dynamic enhancement to Mulder's design portfolio, introducing a new visual language, a diverse spectrum of colors, and innovative concepts. This transformation not only broadened Mulder's appeal to a wide-ranging clientele and their needs but also extended an invitation to up-and-coming designers, inspiring them to contribute their imaginative ideas and designs to Mulder Bank. This continuous collaboration and experimentation not only maintain Mulder's alignment with evolving trends but also cultivate a culture of creative exploration within the organization.
In summary, the Decal Design Project successfully revitalized tableware aesthetics for Mulder India Pvt. Ltd. and Eff N Bee Lifestyle. Through the enrichment of Mulder's design language and the embrace of diversity, the project not only extended the brand's market reach but also fostered upcoming designers, ensuring that the brand continues to lead in innovation within the ever-evolving tableware industry.