In India, the prevailing notion of 'good girls do not talk about money' has contributed to data revealing that a tiny percentage of women make their own financial decisions. Women have a greater need for financial planning compared to other genders. The project recognises this pressing need and highlights women's importance in controlling their financial decisions.
This comprehensive work delves into multiple factors, encompassing secondary and primary research. Through thorough secondary and primary research, the project uncovered the shortcomings of government initiatives to address these complex and culturally deeply-rooted issues. The exploration extends to understanding financial exclusion factors, women's financial behaviours, and saving patterns.
The project showcases how women from lower-income and privileged households face similar factors influencing their financial decision-making, making it a Universal Problem.
Addressing this intricate wicked problem requires a systemic approach. The proposed solution operates at the mental model level, fundamentally altering how individuals perceive financial decisions.
The final concept offers a promising solution to empower individuals, particularly women from low-income backgrounds, to make better financial decisions. The solution effectively educates players on various financial services by infusing financial literacy in a fun and engaging manner. Furthermore, this game's inclusivity caters to users of all age groups, making it a Universal Design solution.