Razorpay Rize is a startup program initiated by Razorpay with the objective to empower early-stage entrepreneurs. Designed to provide holistic assistance, Rize offers founders a wide range of resources, tools, incorporation services, networking opportunities, mentorship and expert guidance. By fostering a vibrant community of founders, Rize aims to facilitate collaboration, knowledge-sharing, and collective growth among like-minded individuals. This exclusive program focuses on cultivating a thriving startup ecosystem in India, catering exclusively to founders and their unique needs.
As part of my Graduation Project, I built the visual narrative and brand language for the Razorpay Rize Program. I worked closely with researchers, product designers, product managers, developers, and marketers to launch and scale the program. I generated various design concepts & creatives for awareness, acquisition, onboarding, growth, engagement and retention. During the course of my internship, Rize witnessed an impressive growth journey, evolving from its inception to a thriving community of 150+ founders. Its focus on delivering support has resonated with the users, leading to an outpouring of love and enthusiasm from the startup community.
Working on this project has been an incredibly fulfilling experience. It allowed me to contribute my creative skills towards shaping a program that supports passionate individuals, especially those who have set out to beat the odds. Collaborating with the talented team at Razorpay, I have learnt immensely from my peers and mentors. It has been extremely rewarding to experience Rize's growth and witness how design can play a crucial role in achieving successful outcomes.