Hindustan Unilever (HUL) is a prominent player in the Home and Hygiene sector (among multiple other avenues), commanding a significant presence in Indian households as well as on the global stage. With their vast reach and influence, it is imperative for big brands like HUL to shoulder the responsibility of understanding how their actions impact the environment. Recognizing this, HUL has taken proactive steps towards sustainability and environmental stewardship through their Clean Future initiative. Biodegradability is a familiar concept to many - it is taught in most schools and the process is the backbone of the solid waste management movement. But when it comes to laundry and detergent formulations, biodegradability can become a little vague to understand. Traditionally, detergents would contain synthetic chemicals which were harmful to the environment, and ended up in various water bodies like rivers, lakes, oceans and even the groundwater table where they disrupt the ecosystem and the flora and fauna thriving in it. Biodegradable detergents are designed to transform into carbon dioxide, water and mineral salts. The by-products of this decomposition process are available in water for uptake by plants, animals, fish and soil for nourishment and growth. Unilever’s detergent formulations are readily biodegradable - which means they degrade within 28 days of use. The designer aims to inspire the consumer to make the switch to biodegradable detergents. They plan to do this primarily by -
• Conveying positively that the product cleans effectively while being environmentally friendly.
• Providing clarity on the process of biodegradation.
• Encouraging users to try out the new detergent powder formula.