A six-month research & design project initiative to delve into the behaviours and motivations of second-hand car sellers. This research aimed to enhance Cars24's understanding and subsequently align and develop services and products that cater specifically to the needs of sellers, helping & guiding Cars24 by providing rich user stories & insights in comprehending the mindset of individuals. This aspect had yet to be explored, as most existing studies predominantly examined the buyer's perspective.
In the endeavour, I gained insights into the decision-making processes of sellers when it came to determining and estimating the price of their vehicles. By comprehending these factors, the project aimed to shed light on how these considerations influence the sellers' overall journey in the process of selling their cars.
With a systemic approach to conducting user research, I uncovered pre-owned car sellers. Rich insights gathered led to the strategic & user-centric design approach of product solution sets & a service opportunity. Moreover, the outcomes were carefully & meticulously thought out, planned & implemented to help bridge the business context & goals with the seller's needs in selling.