Lakshman Shashikant Khadapkar

Tandoori Pizza Rebranding: Fusing Indian Heritage with American Flair

Lakshman Shashikant Khadapkar

M.Des.

Dr Tridha Gajjar

Please See, Mumbai

Sysnopsis

Originating from the vision of an enterprising Indian individual, Tandoori Pizza has emerged as a testament to the power of turning personal passion into a flourishing family-operated enterprise. What began as a hobby has evolved into a remarkable culinary venture that seamlessly marries the aromatic allure of robust Indian spices with the timeless appeal of classic Italian flavors. This ingenious fusion has crafted a culinary experience that tantalizes taste buds and transcends cultural boundaries.

Founded in 2015 by a dedicated Indian family, the brand now boasts eight locations across the US, a testament to their unwavering commitment. Tandoori Pizza captures the hearts and palates of a diverse clientele, marking a remarkable achievement in a short span of time.

The core goal was to rebrand the family-run business, intricately weaving their Indian heritage and family legacy. This must be achieved while upholding a robust connection to the American context. The challenge lies in harmonizing cultural elements while maintaining a distinct American appeal, ultimately forging a brand identity that bridges tradition and contemporary resonance.

Keywords:

Lakshman Shashikant Khadapkar
Lakshman Shashikant Khadapkar
Lakshman Shashikant Khadapkar