The pandemic has given rise to newer demography of consumers who have exposure to all the latest technologies but don’t have physical access due to a lack of offline stores. As a result, online purchases and requirements on online platforms have also increased compared to offline purchases. The trends in purchasing Smartphones are changing rapidly. Users have different options and it's now a big deal to make the right purchase decision. The newer technologies always support the users in a purchase by making steps easier and more engaging but at the same time, they make it confusing by providing several options. Purchasing the right product from the number of choices available is one of the significant challenges users face while shopping online. Selection among the options is made from the available options by the users. For that, the users compare similar products extensively online. Regular comparison happens mainly through tables listing product attributes side by side or through graphical charts. In such cases, the cognitive load for users is high and information gets disconnected from the related product. Considering that the information is getting compared, mostly the talked about things include the capacity of the battery, pixels of the camera, the brand of the chips, etc. Are these of importance to the user? What matters to the user most is how long they can use the phone after charging, how quick the applications are, how good the photos are, etc. The design solution introduced in this project- CompAR is an augmented reality feature to be incorporated with the Samsung Shop app that enables users to compare two smartphones of their choice and make a decision themselves. It is a feature that helps the user view the chosen products on any surface and carry out the comparison in 3D space.
Augmented reality, Interaction Design, Product Comparison, Samsung, User Experience Design
