For my Graduation project, I found a sponsorship with Welspun Global Brands Ltd. in Mumbai, where I created print-based collections for Heimtextil 2022.
Due to the pandemic, I began by working from home, attending online meetings and review sessions. I started by understanding how customers and brands are divided between US and non-US teams. The project commenced with a brand study, market price analysis, and data collection for comparative research. In parallel, I delved into comprehensive research on the latest trends, serving as the foundation for the creation of collections, also helped in creating moodboards, each spanning bed, bath, and rugs. These mood boards were shaped by insights gathered from studying WGSN trends and reports.
From these mood boards, I began exploring the process of design exploration for the collections. Digital printing allowed for a broader exploration of colors, while rotary printing came with certain color limitations. Motifs were hand-painted artworks, undergoing multiple iterations based on feedback, resulting in the final artworks that were to be carried forward digitally to align with the desired aesthetic.
Upon finalizing the main print, I began with exploring coordinates suitable for other bedding assortments, thereby creating a cohesive collection. Once the designs are finalized bedmaps are created.I had the opportunity to visit their production plant in Anjar, witnessing the intricacies of large-scale production, from raw fiber into yarn, weaving into fabric, rotary or digital printing, sewing, examination, packaging, and sales, provided me with invaluable insights into the post-design development stages.
Bedmaps were shared with the product development team, for sample development. Following this, I returned to our Mumbai workshop, where printed fabrics turned into final products. A photoshoot was arranged within the workshop to showcase the final products, and to conclude the project the design team was invited for their review and feedback session.