Sneha Majumdar

Communication DesignGraphic DesignSneha Majumdar

IMAGINING DIGITAL HEALTHCARE JOURNEY FOR INDIA

Sneha Majumdar

M.Des.

Mr. Tarun Deep Girdher

Bajaj Finserv Health Limited

This project revolves around studying the current practices of record management in the healthcare industry and proposing innovative ways in which records can be managed in the future by all stakeholders in the healthcare ecosystem. The government of India is currently developing the backbone necessary to support the integrated digital health infrastructure of the country as part of the Ayushmann Bharat Digital Mission (ABDM). It started by diverging into every aspect of healthcare, including the various stakeholders involved, digital healthcare systems, the governing bodies, clinics, hospitals, labs, doctors, caretakers, nurses, pharmacies, health insurers, government, and third-party vendors. After conducting the secondary and moderated qualitative primary research, which went hand in hand with many ideas in mind for the ideation stage, the problem statement converged into a brief to be addressed through this project. The project focuses on reimagining the digital healthcare journey for India from a patient’s perspective to address a few of their pain points as per the current processes. Three significant health encounters also inspired this project as a caretaker, which profoundly helped the student empathise with the users. These encounters highlighted in the report gave the student a clear understanding of how users interact with health data and a first-hand account of many challenges faced while providing care to a family member. Multiple prototypes were created throughout this project, narrowed down to three wireframes described in the document. The process followed was very non-linear. It included primary and secondary research, producing wireframes, visiting hospitals and clinics, initial solutions going live after development, testing, going back into the field to understand the user behaviour, analysing, creating scenarios, regular discussions with the mentor, coming up with a thousand ideas, staying confused, clearing doubts, creating a new set of screens, refining the UI and much more.

Ayushman Bharath Digital Mission, Digital Healthcare, Electronic Health Records, Health Records, Records for life

Sneha Majumdar
Sneha Majumdar
Sneha Majumdar