Setu is a contemporary health supplement brand focused on providing innovative, high-quality products to address diverse health concerns. Fueled by a mission to improve individual health, Setu merges scientific knowledge with natural ingredients to create supplements that truly make sense.
The project began when I was commissioned by Setu to contribute my expertise to their packaging and digital experience team. My main focus was on the sleep category products, a pivotal segment of Setu’s offerings that required a unique and thoughtful approach to stand out in the market.
Spanning a period of four months, my journey with Setu was as challenging as it was rewarding. I took a deep dive into the brand’s ethos, product attributes, and target audience to deliver a design solution that was not only visually appealing but also connected with the consumers on a deeper level.
A major component of this project was creating a unique landing page solely dedicated to the sleep category products. The objective was to curate a cohesive digital space where all sleep products could seamlessly come together, while dispelling common misconceptions around sleep aids. The design was optimized for both desktop and mobile screens, ensuring a user-friendly experience for all.
The culmination of these efforts resulted in a well-received launch in the market. From the intricately designed pillow packs of Setu Sleep Gummies to the user-friendly sleep landing page, every element resonated with Setu’s commitment to quality and purpose. The project reinforced Setu’s position in the market as a brand that provides ‘Supplements that Make Sense’, offering solutions designed with the utmost intention, efficacy, and relevance. The success of the launch marked not only the end of a project but also the start of many consumers’ journey towards improved sleep and overall wellness with Setu.