Project BACON is a global launch aiming to land natural hygiene products across markets that are more natural, mild, and equally efficient in their germ-killing attributes. These attributes are a result of BotaniTECH™, a distinctive trademark used to describe (1) the natural/ naturally derived ingredients and (2) essential oils in Unilever products.
This graduation project aims to demystify and communicate BotaniTECH™ to the potential stakeholders through designed visual assets for the four Lifebuoy products out of all the product profiles under Project BACON. Based on the design process followed during the project duration, the final deliverables were the four storyboard scripts and their rendered keyframes that convey the RTB (Reason To Believe) stories by weaving fantasy into reality for an interesting narration. Along with these, an interactive technical handbook was designed for the Unilever team for education and training purposes.
Hygiene products, KBS, Lifebuoy, Storyboards, Unilever