Sasha Cherian

IT Integrated DesignInformation DesignSasha Cherian

Personalization Principles for Individualized Experiences

Sasha Cherian

M.Des.

Mr. Chakradhar Saswade

Samsung Research Institute

With the sudden pandemic, our world went through a transformative period in history. More than ever before, the role of speculation has become essential in navigating through the unrest and uncertainties of today to create an inclusive future. The post-pandemic needs are evolving by the minute. It has become essential for organizations to keep an eye on these needs to offer meaningful experiences. Technological advances in artificial intelligence, robotics, the internet of things and other such technologies have become the enablers to cater to these needs.

Designers are constantly rethinking the role of technology in everyday life. The project looks at how the needs of the individual can be fulfilled without any comprise. The underlying philosophy of the theme is that individuals are unique and different. The project puts forward a framework that helps cater to unique needs and desires without reducing the individual by conforming to existing ways. It looks at how we can develop features based on individuals' abilities rather than restricting ourselves to technological limitations.

AI-Powered Personalisation, Digital Age, Individualism, Individualized Experience, Post Pandemic

Sasha Cherian
Sasha Cherian
Sasha Cherian