The climate emergency has been one of the most significant concerns of this era. Unsurprisingly, this has emerged as legislative measures, changing global perspectives and lifestyle trends. Sustainability has become a major driving force across industries, businesses, and cultures.
Owing to this a “green outlook” has a growing relevance. There is to be a new wave of climate-conscious people, an enthusiast group with a unique identity and an aesthete yet discerning mindset. They are people who like to think differently and are keen on celebrating their unique beliefs, values, and ideals that make them different.
Whether they are celebrities, entrepreneurs, or creative professionals, they are usually thought leaders and trendsetters in their field. What is the invisible need for such people regarding mobility? Any vehicle/product they use should reflect this identity in an exciting and stylish way and should fit into their lifestyles.
An exciting vehicle with a powerful message. Designed for climate enthusiastic thought-leaders and avantgardists, to celebrate their values & identity in a chic way.
‘Glacial Ghosts’ seeks to be a bold statement that futureproofs Alpine’s DNA, by placing the brand at forefront of sustainability endeavors and by being an avant-garde ‘lifestyle-enabler’ that provides engaging experiences for the young, discerning user of tomorrow. It also allows me to consider both interior and exterior design.
Thus stimulating climate action by bringing emotion and excitement to the cause.