People in metropolitan cities lack the time and energy to engage in personal relations due to working hours, stress, and other reasons. They often find themselves not being able to manage relationships or even find partners, leading to a lonely life. This project aims to understand the problems, challenges, and complexities people face in their personal relationships. The demographic includes people living in metro cities, with disposable income in the age group of 28–40.
After understanding the pain points, the project will focus on designing a solution that enables the use of technology to bridge this gap.
The project will also explore what personal dating relationships would mean and behave like in the newly emerging virtual world. It will also explore how the proposed solution would fit into that environment.
Having talked to x number of people about their experiences and understanding their challenges, ‘OpenUp’ aims to address these issues for heterosexual couples in Indian metro cities. The project might not completely solve the problem but will help the couples better understand and spell out their concerns. The resistance to difficult yet important conversations would be soothed out and triggers to open up in times of need would be provided. The major learning from the project being although every couple is different their challenges are not new challenges, they just need modern solutions that take advantage of the not-so-overwhelming approaches using technology and the power of communication.
Conflict resolution, Love, Mental health, Relationship, Relationship management
