Polygons Design Inc. is an award-winning global design company that believes in creating delightful experiences through design and innovation. They bring innovation and life to the unloved products we use daily and barely notice. They bring novel and delightful experiences to the users of such products with interactive folding designs that are magical to the eyes, a perfect blend of origami and engineering to reinvent limitlessness. The design process at Polygons Design Inc. incorporates quick prototyping and continual iterations coupled with human-centred insights to arrive at a design solution. These sessions are enjoyable, inspiring and challenging.
The brief was to relook at the brand's overall visual identity before it hit the market. The student's role was to analyse the existing language, identify its strengths and weaknesses, and create a language that would appeal to the right audience. After determining the brand's personality and who it catered to, we studied potential directions and assessed them. The language being developed had to be versatile enough so that the upcoming product lineup could easily adapt to it. The initial goal was to create a system that met all of the brand's requirements, after which more explorations were carried out on top of the system to give it more individuality. The project was approached from a realistic standpoint, with the ideation and other processes constantly shaped toward realistic use case scenarios. More than a booklet of fixed guidelines, the client wanted to see examples. With many back and forths, the brand's design evolved in a non-linear fashion. The whole project was a collaborative effort between the student and an outsourced team by Polygons Design Inc.
3D Render, Rebranding, Social Media, Visual Language, Website Design