This document strives to provide an in-depth understanding of the professional and personal learning journey the student undertook during the interim period of their graduation project. During the course of 6 months, the student was working towards building a new spatial identity with Titan Corporate Limited., for Titan’s youth sub-cluster, Fastrack. This entailed a holistic approach to retail design and experiential retail design to recreate Fastrack retail outlets to communicate their brand values, products, and services better to their audiences, increasing customer engagement. This project simultaneously comprised working on multiple VM collaterals with the team, which led to a lot of significant insight gained through both the process and the product, which helped with the main project’s design process. The student's graduation project concluded on a proposal level with the company, as the actual timeline of the same is a lot longer than their period of working with the company.
Curation, Multisensorial Experiences, Narrative Design, Retail Design, Spatial Design