StepOne is an experiential marketing company. With full in-house capabilities, it offers a complete & satisfying experience - starting from OTB ideation to precise output delivery. Implementing a perfect mix of technical prowess and design sensitivity, StepOne works on diverse projects and caters to myriad needs- be it traditional or trendy. It belongs in the B2B category, where they promote the brand/product/services of other industries & businesses.
Founded during the height of the pandemic in August 2020, StepOne has completed one year of operations. It needed to establish a solid and impactful identity to not only attract clients but also to make a mark in the ‘marketing’ & ‘event planning industry’; thus, it sought design interventions for the same.
This project comprised ideation, conceptualisation, and designing a brand identity for StepOne, which could uniquely express their personality and story. It was initiated with research and analysis of the marketing industry and competitors to conclusively build an impactful and honest personality that would attract the right audience and create positive brand perception. The brief also included designing the brand logo, brand visual language, brand touchpoints, and the identity for its subgroups. The identity was then compiled in a comprehensive brand guideline for its effective use and to maintain a consistent brand image.
Branding, Experiential Marketing, Identity Design, Logo Design, Visual Language & Collaterals
