The brief was to design the onboarding experience for Titan smart wearables. This bachelor thesis project explores the process of understanding the current issues consumers face while onboarding and how to enhance the experience for the same. Furthermore, how these insights would lead to designing and developing the onboarding experience for smart wearables in all contexts. As a result, the design assets would be the same throughout the app when it is taken further.
The project started off with secondary research wherein the student studied the competitors in the market and the types of onboarding processes and got to know the hardware details of the smart wearables. Knowing the current trends is very important to predict what kind of a process will be in the future.
After this, it was crucial to see the existing problems the users faced in the current systems. The interviews/observations were done via video calls. Primary research led to the core problems. Keeping this in mind, knowing what the company was aiming to achieve/push for in the coming years was also necessary. Titan was very clear that they wanted to make the process as automated as possible. Five flows were shortlisted considering the future trend and the company's requirements. These flows were taken forward by user testing the low-fidelity flows with the company's stakeholders. After receiving the feedback, the required changes were made and led to the prototyping stage of the final flow, keeping in mind the consumer insights and user testing. The whole process led to redefining the existing onboarding flow at Titan. This flow will be incorporated in the coming year as and when they launch their new range of smart wearables.
Onboarding, Smart wearables, User experience, User Interface, User testing
