The graduation project is intended as a space where the learnings from Information and Experience design can be applied with the help of both the faculty guides and industry mentors. Before choosing this particular project, substantial time was devoted to learn about ValueLabs products and understanding client projects. The product was complex and needed considerable time to absorb its nuances and inner workings. For this the initial time was spent talking to experienced designers, product managers and everyone involved in making the product work on a design level. After initial conversations the student designer was assigned the topic of developing solutions that could be applied at strategic points to improve the experience related to the customer service of a client called M7 who had a German product an OTT based platform. The 'raison d` etre' for this project was the pernicious issue of dissatisfaction that continues to pervade the related sector at a user level. This necessitated the brief that the student Roopam Sunil co-created with the UXG team of ValueLabs after identifying client needs. Her contributions to the project has opened the path for more explorations into this domain in the future.
Chatbot, Conversational UX, Customer Service, Information Design, User Experience
