The project "Representing the Strengths of ValueLabs in Delivery and Documentation of the Work done" was twofold. The first step was to showcase the case studies of ValueLabs on their website. The student working on the sponsored project had to understand the existing issues through thorough design thinking. The design process was an agile methodology with steps involving heuristics research, secondary research, hypothesis, primary research, research analysis, ideation, prototyping, and testing. The visual designers from ValueLabs then worked on the high-fidelity screens of the website pages.
The second step was to showcase the services ValueLabs offers and the industries they serve. The solution was icons that represent more than fifteen service lines and industries. The icons extend into a visual library and iconography system for the organization to use and build on. The student practitioner delivered a design system by understanding each service line in detail. There were around three sketch iterations until all SMEs were satisfied with the symbols representing themselves. The icons are very modular and expand the visual identity of ValueLabs branding. The modular nature of the icons also mirrors ValueLabs' methodology of cross-functional service lines in delivering solutions.
Agile Methodology, Digital Assets, Icon Design, UI/UX Design, User Research & Analysis