Replenish Earth is the philosophy of living in harmony with nature; it is a cause and a collective action to protect the global commons - the natural resources we all share. It has advised 120 businesses and 90 governments on their strategies to transition away from fossil fuels, designing business models and products with a net positive impact on the environment. In addition, Replenish Earth has given millions an immersive, multi-sensory experience of nature with exhibitions, conferences, retreats, and online content. It also has created foresight tools to develop moonshots for executive leadership and created thousands of jobs for people who value the Replenish Ecosystem.
With its ever-growing reach, Replenish Earth wanted a more systematic and cohesive brand identity to help spread the idea of replenishing our planet to more masses. The primary objective was to rebrand Replenish Earth and make it a strategically strong brand with a cohesive brand identity. Later, the visual identity was expanded to create branded collaterals. The student being a practising environmentalist himself, a rebranding project for Replenish Earth felt like the perfect fit.
Brand experience, Branding, Identity design, Logo design, Rebranding