With the rise of modern, self-confident working women, material possession has reached its new strategic heights. The possession brings a sentimental value making them feel beautiful, stylish, unique, and confident. A priceless possession like gold jewellery for an Indian woman signifies her social status, it’s a signifier of wealth, success, and independent choice. Lightweight jewelry -a contrary to traditional jewelry in India is becoming a new normal for working-class women. It adds value from accessibility, value for money, wearing ease to a widened range of occasions to wear and flaunt her beauty.
Innovation is always on the drive in the jewelry industry. Advancing technology brings precision, accuracy, standardised mass manufacture, minimal assembly time, and increased duplicity. With the popularity and development of laser cutting in the manufacturing sector, it now offers the potential for a distinctive manufacturing technique that would produce a modern Indian design with exceptional accuracy.
The project undertaken is a RnD project with laser-cut technology in jewelry manufacturing. The project holds the potential to create visually voluminous lightweight products for a lowered price value. The technique has been explored in various directions and forms generation methods while gaining technical insights with every factory trial. The pilot collection is then cohesively informed by the research technique, the brand's identity and its visual form language which is followed by understanding and serving the need of the brand's targeted customer segment. As a result, it becomes easier to distinguish a product from the competitors of the brand.
jewelry manufacture, laser-cutting technology, lightweight voluminous jewelry, Pilot collection, Research Technique
