The nature of this field brings about endless possibilities in terms of design challenges, one of them being user motivation. Groww has been a part of this movement as one of the leading applications today in financial trading. The goal was to achieve certain experimental concepts related but not limited to gamification. The brief specified was to design a platform within the current Groww application to visualize and track investment habits and experiment with a guidance method for users. The learning outcomes of this project were to understand the impact of certain accepted theories in information visualization and motivational study in users in the context of the finance sector. The final project document consists of two outcomes: Effective visualizations describing an investor's journey through various techniques and gamification elements designed to motivate and encourage responsible investment decisions.
Keywords: data visualization, finance, gamification, investment, user experience
Student Name: Shringarpure Rujul Nitin
Guide: Mr. Anoop Saxena, Co-Guide: Dr. Bibhudutta Baral