Strategic Design Management>Rajyaguru Chirag Hareshkumar
Student Name: Rajyaguru Chirag Hareshkumar
Guide: Mr. S Guruprasad
Design for Enabling Responsible Consumption
Through this project it was observed that most e-commerce platforms are barriers to becoming sustainable or living life in harmony with nature. It was observed that shoppers did not have ‘control’ and product making to selling is a one-way process—from manufacturers to consumers. The central framework is to transfer product footprint to shoppers by giving objective data (Carbon footprint, Water footprint and Decomposition time) and by also providing common understanding through comparison of products to mitigate dilemmas. Three solutions were designed: The first one is ‘Conscious Re-engagement Workshop’ that makes people aware of shopping choices, cognitive biases, and impact on the planet; the second one is the ’Decision Buddy’ mobile application which would nudge people to think about nature before shopping; and the third one is the ‘Replenish Earth Marketplace’ which will connect sustainable shoppers with sustainable makers.
Keywords: consumerism, footprint, mass consciousness, shopping, sustainability
Student Name: Rajyaguru Chirag Hareshkumar
Programme: M.Des.
Guide: Mr. S Guruprasad