R Pubsure is a part of the Researcher Ecosystem, which is a suite of tools that leverage AI, concept extraction, machine learning, and other technologies as well as the expertise of the researcher community. It helps researchers understand the submission readiness of a research paper to a journal and also lets them know about areas that require improvements. This project was done along with the UX team and revolves around understanding the current functioning of Pubsure, researching the users, identifying the different personas of users that use the platform, and ways to reach out to new customers. The research done was further used in reworking the brand identity, creating improvements in the workflow through suggestions that try to nullify the pain points of users identified, and a strategy to communicate to and pull in new users.
Keywords: communication, experience, strategy, user research, UX/UI