Strategic Design Management>Akhave Nachiket Harshad
Student Name: Akhave Nachiket Harshad
Guide: Mr. S Guruprasad
Optimizing Experience for Used Car Buyers at CARS24
The initial project brief was to understand the challenges users face during their online as well as offline buying journey by conducting thorough research and propose solutions to enhance their overall buying experience at CARS24. A new feature based on the research insights was proposed. Rethinking the service offering, a new business model was proposed that would serve the customers and provide rewarding experiences.
Keywords: business model, design research, product design, service design, UX Research
Student Name: Akhave Nachiket Harshad
Programme: M.Des.
Guide: Mr. S Guruprasad