The project was undertaken at Microsoft India, with an inquiry specific to their cross-platform web browser-Microsoft Edge. This project aimed to explore the realm of assistance on the browser to help the users. The idea was to enhance the user’s experience by assisting with various modalities to help them overcome the existing frustrations related to streaming and managing content on the browser. The final deliverables addressed the urgent overarching problems of subscription fatigue and management by aiding the users in various entertainment specific scenarios through several features with different levels of first party and third party skills. The project followed an agile design methodology and was divided into two phases. In the first phase, rigorous efforts were taken to define the novel vision of ‘assistance on the web’ while constantly scoping for the optimal activity domains and scenarios that could offer the most value to the user. The second phase focused on design efforts, which involved acting on the insights to create research reports, polished concepts, visual case studies, interaction patterns, and a high fidelity prototype.
Keywords: design research, interaction design, interface design, user experience design, virtual assistance