Consumer-to-consumer (C2C) e-commerce has begun to expand into the online domain in a meaningful manner, both in financial terms and its impact on consumer behaviour. One such platform that emerged to tap the billion-dollar opportunity is OLX Autos, investing in the transformation of used-car marketplaces. Every online business transaction, especially C2C e-Commerce, has an element of fear and anxiety for both parties engaging in the deed. These transactions are characterised by uncertainty, information asymmetry, and anonymity, thus increasing the risk of fraud opportunism. Like many other online retailers, OLX has fallen prey to the exploitation of the platform by fraudsters leading to consumer fraud. This project analyses the gaps with respect to fraud, used cars, and the platform users, with an aim to conceptualise insights and perspectives needed for users in emerging markets. The project closely studied elements of trust and loyalty and how they can be developed during C2C e-Commerce to facilitate genuine interactions and negate fraud.
Keywords: C2C Transactions, fraud, OLX Autos, trust, used cars